Samsung has overtaken Apple to reclaim the top spot in global smartphone charts for the first quarter of the year, according to recent reports. With 20.8% of global smartphone shipments, Samsung has surpassed Apple, which now holds 17.3% of the market share.

Apple’s sales have seen a decline of almost ten percent since the beginning of the year, a trend that could be attributed to the faltering economy and decreasing iPhone sales, particularly in China. Despite the recent release of the iPhone 15 and iPhone 15 Pro, Apple seems to be missing the mark compared to the excitement surrounding AI-first Android devices and folding smartphones.

On the other hand, Samsung’s Galaxy S24 series launch has garnered attention with exclusive features for early buyers in collaboration with Google. Xiaomi holds the number three spot globally, followed by Transsion and Oppo, with OnePlus smartphones and smartwatches, under Oppo, maintaining a position in the top five.

Rumors are circulating about the upcoming iPhone 16, suggesting that it may incorporate Samsung-like flair with Cupertino’s take on AI technology. This potential shift could put Apple in a better position to compete with the Android platform later this year.

Furthermore, Apple’s decision to be more lenient with repairs could open up a secondary market that may help the company compete with budget Android devices. This move could attract consumers looking for more affordable options while still receiving the quality and service associated with Apple products.

As the smartphone market continues to evolve, it will be interesting to see how Apple responds to the changing landscape and whether the upcoming iPhone releases will help the company regain its position at the top of the charts. Stay tuned to Insider Wales Sport for the latest updates on this developing story.