And four! Havas has notably made its fourth acquisition of the year by investing in dynamic British creative agency, Uncommon Creative Studios. But this acquisition (51% of the capital, the rest with its founders) is Havas’ largest acquisition in the creative sector.

Founded in September 2017 by Natalie Graeme, Lucy Jameson and Nils Leonard, Uncommon is the UK’s most awarded creative agency. After being named Creative Agency of the Year twice (in 2019 and 2021) by Campaign, it was awarded International Agency of the Year by Ad Age and is the only British agency to feature in the world’s top 10 advertising agencies list Was. From Fast Company. More recently, he won his first Grand Prix at the Cannes Lions, an international festival of creativity, for an outdoor campaign for British Airways.

Despite its young age, Uncommon has customers from all walks of life, both locally and globally, such as British Airways, Nike Jordan, ITV, WWF, B&Q, H&M and Formula E… and is showing strong growth Is. It aims to “develop brands that people want in the real world” and puts creativity at the center of everything it does, like Havas, which is exclusively committed to creativity and building meaningful brands.

The agency recently produced its first feature-length documentary, “This Much I Know to Be True,” about artists Nick Cave and Warren Ellis with acclaimed director Andrew Dominick. The feature film premiered at the Berlinale and SXSW festivals. It was critically acclaimed, being named “Movie of the Week” in The Guardian and included in NME’s list of the best films of the year.

Uncommon Creative Studio, which has 160 employees, will strengthen Havas’ presence in the United Kingdom, and will also enable it to expand its creative network in the United States, by developing Uncommon’s already solid portfolio of US clients. In general, it will continue to grow worldwide, sharing Havas’ best practices and being able to collaborate with entities from Vivendi (the parent company of Havas), the world leader in content and media.Entertainment and communication.

“Unusual Creative Studio will bring new energy, as well as new audiences, to Havas’ creative network, which is already at the forefront of creativity. Uncommon has created new space and energy in this area. It’s the kind of agency we only see unfold once a decade, and its arrival in the Havas family opens up exciting possibilities for us. We share the same vision: on every project, Uncommon Creative Studio and Havas remind the world that it is and always has been creativity that makes a difference,” Havas President and CEO and Supervisor of Vivendi says Yannick Bollore, president of plank.