WHP Global, the brand revival expert behind Toys ‘R’ Us, has recently unveiled plans for an extensive store expansion in the coming year. This expansion will not only include traditional brick-and-mortar locations but will also venture into travel retail, targeting airports and cruise lines.
Teaming up with Duty Free Americas, WHP Global will introduce a one-of-a-kind store concept at the Dallas airport. This unique store will allow travelers to peruse and purchase a wide range of toys and regional merchandise before boarding their flights. This move comes as travel retail steadily gains traction, providing WHP Global with an opportunity to capture a new customer base.
Recognizing the growing popularity of cruises, WHP Global also aims to cater to the cruise industry by offering a selection of toys and cruise-themed merchandise. By doing so, the company hopes to tap into the demand for souvenirs and keepsakes that cruise-goers often seek.
This strategic move by WHP Global seeks to capitalize on the increasing trend of travel and provide customers with convenient access to their favorite toys and related products while on the move. With more and more people engaging in travel, the company aims to ensure that their customers can easily purchase their preferred toys and merchandise, even during their journeys.
By expanding into travel retail, WHP Global shows their commitment to meeting the evolving needs and preferences of consumers. With their extensive knowledge of reinvigorating renowned brands, the company is well-positioned to create an immersive and enjoyable shopping experience for travelers. Whether customers are looking for the latest action figures or cruise-themed keepsakes, these new stores are set to become go-to destinations for toy enthusiasts and travelers alike.
Overall, this expansion highlights WHP Global’s dedication to reviving the iconic Toys ‘R’ Us brand and adapting it to the changing retail landscape. By embracing travel retail, the company aims to provide customers with ample opportunities to find their favorite toys wherever they may be, ensuring that the joy of play is readily accessible to all.
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