Steve McGovern’s new show could face Booth, bookies say, after it failed to record a single audience at one point earlier this week.

Steff’s packed lunch, aired on Channel 4 on weekdays at 12:30 p.m., was a big shock to see him appear among the zero viewers after ratings after 12:56 p.m.

The show features a mix of celebrity guests, cooking department, real life features and stories

Steve has already joined the likes of Vogue Williams, Lady Lesura, Jemma Atkinson and Matt Lucas.

Now that the bookie Labdrox response has waned, the Channel 4 show will prefer to tweak it perfectly.

Responses are now at 5/1 that daytime event is scheduled to ax.

A spokesman for Ladbrocks said: “With very few viewing figures, Channel 4 is not out of the question.”

Pushing the Channel 4 rating, it said: “On Tuesday, Stephen’s packed lunch attracted an average of 87,000 viewers between 12.30pm and 2.10pm and peaked at 204,000.

“Daytime shows always take time to build their audience.

“Steff has brought an explosion of energy to our timeline and we’re delighted with the live show the team has created.”

Earlier this month Steve admitted he was nervous because if it didn’t work, it was on his shoulders.

“Of course I’m nervous,” he said, “that’s why I like it.

“I’m someone who likes to live straight by keeping himself alive but when your name is on the tin, don’t blame anyone else for giving out the trash.

“If it’s rubbish, it’s my fault.”

Steve jumped on the BBC breakfast late last year when he announced he would be airing his own show on Channel 4.

A spanner with the lockdown was thrown into the job, but Steve was not taken in phases and the steep show was not filmed from his own home.

He finally told fans that “he wanted to get some rest and get my family back to our home”.

“The appropriate program will begin when Leeds Studios is selected,” he added, “I can still stay after the slippers.”

Production began as soon as the restrictions on Steff’s packed lunch were approved.