John Boega stepped down from his role with perfume brand Joe Malone when the company cut him off from the Chinese version of his African Shave, which helped him create the After Shave ad.
The Star Wars actor said the decision to remove him from the ad was “wrong”, before writing on Twitter that “it’s not sad for me to sell someone’s culture commercially in this way.”
“The decision to replace my campaign in China by using my ideas and appointing a local brand ambassador for me without my consent or any prior notice was wrong,” Boyega Dr.
Boega was replaced with Chinese star Liu Haoran for the Chinese version. Photo: Joe Malone
“The film celebrates my personal story – showing off my city with my friends and highlighting my family.
“While many brands understandably use different global and local ambassadors, it’s not sad for me to commercialize someone’s culture in this way.”
The London-born actor, who was a global ambassador to Malone, added: “It’s a setback, but I assure you it will be dealt with quickly. I don’t have time to complain. We’re stressed and strong. People. “
Joe Malone had earlier apologized for removing Boega from the ad instead of Chinese star Liu Haoran.
Boega has recently been praised for speaking out in support of it Black Lives Matter Movement after the assassination of George Floyd while in police custody in the United States.
In June, the 26-year-old man stood with protesters in London and delivered an emotional speech in Hyde Park, saying he had no worries if speaking could damage his career.
Images found across Hollywood were quick to garner public support for Boyga, who earlier this month accused Disney of pushing him away before marketing his character as an important figure on Star Wars.
Speaking on British GQ, Boyega said Disney had given his co-stars more “harassment” and suggested that the company did not know how to treat him as a black actor.
This is not the first time Boyega has been removed from China-based advertising.
In Star Wars: The Force Awakens, he played the lead role of Finn – but even then, Chinese posters promoting the movie erased or diminished him and other non-white characters.
Estee Lauder, Joe Malone’s parent company, has been contacted for comment.
