Apple has recently announced a new policy that will allow iPhone users in the European Union to download apps directly from websites. This decision, prompted by the European Commission’s Digital Markets Act, marks a significant shift in Apple’s previous stance on web downloads.
Apple had previously resisted web downloads due to security concerns and a desire to maintain control over the user experience on its devices. However, the DMA aims to force big tech companies like Apple to open their platforms to smaller rivals, leading to this policy change.
Developers looking to offer web downloads will need to meet specific criteria, including having over 1 million downloads in Europe. While Apple will still collect a fee for these downloads, the company is also allowing companies to offer their own app store for iPhones in Europe, as long as it only offers access to one company’s apps.
Under the DMA, third-party app stores have been allowed in Europe, indicating a shift towards a more open app ecosystem on Apple devices. This change also highlights the European Commission’s ability to successfully regulate Apple in the region.
Margrethe Vestager of the European Commission has stated that they will ensure Apple’s new policies comply with the law. Additionally, Apple plans to charge a fee for app downloads outside of its App Store, as Europe represents about 7% of Apple’s App Store revenue, which is reported in the company’s services business segment.
Overall, this policy change signals a new era for app downloads on iPhones in Europe and reflects the evolving relationship between tech giants and regulatory bodies in the region.
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