Tech giant Meta has set its sights on capturing the attention and spending power of Generation Z, as it competes against other social media platforms like TikTok. Meta recently unveiled a range of artificial intelligence (AI) features aimed at appealing to this influential demographic.
One of the key features introduced by Meta is chatbots with personality. Users will have the opportunity to interact with AI personalities based on famous celebrities like Tom Brady and Kendall Jenner. Additionally, they will be able to create customized stickers using AI-generated technology.
This move by Meta represents its first dedicated outreach to Gen Z through AI. However, experts have differing opinions on the potential success of this strategy. Meta will face competition from other AI chatbots, such as OpenAI’s ChatGPT and Snapchat’s My AI.
Gen Z is an important target audience for retailers and tech giants, with McKinsey research revealing their willingness to engage in consumerism. In fact, Gen Z makes up more than 40% of global consumers, according to Aisera CEO Dr. Muddu Sudhakar.
Despite Gen Z being more likely to engage with AI features, they also exhibit a certain level of skepticism, according to data from EY. To gain their trust and prevent user attrition, it is vital for companies like Meta to successfully launch AI products.
For Meta and other companies attempting to establish a foothold with Gen Z, this investment in AI represents a long-term strategy. It’s clear that capturing the attention and loyalty of this demographic is crucial for staying relevant and competitive in the evolving social media landscape.
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